Catering is a significantly competitive arena. Typically many smaller catering companies that are based in the local area are running pretty close to bottom line figures in order to make ends meet. When you are continuously competing against the likes of large national supermarkets who will naturally be able to under cut these smaller organisations purely based on the 80/20 supply and demand rule.

Therefore selling to other smaller organisations can be a challenging feat because they could be more inclined to just visit the supermarket and obtain something of similar quality for half the cost. In this world however, it’s all about being different and differentiating yourself from your competitors, something which catering companies will have the upper hand on.

Advertising your catering services to continued professional development events (CPD) is a good start because these types of presentation require something a little more professional than that of what a supermarket can offer.