A Quick service restaurant (QSR) is a type of restaurant that has take-out-ready food at affordable price. These restaurants are known for their fast and efficient service. There are many emerging QSR in India like MC Donald’s, KFC, Star Bucks, Burger King, Pizza Hut, Dominos etc.

Quick Service restaurant over local food

India is traditionally known for its street food like pani-puri, samosa, khachori, but the trend is now changing from traditional street food to QSR restaurants. Quick service restaurants (QSR) are constantly adapting to changing trend and have significant impact on their financial performance. Malls and multiplexes have become a favourite destination for young and old, to hang out having large number of QSR’s. The main reason behind QSR’s popularity is the quick service at low cost. The market is now being dominated by such brands, seeing the rising market many investors have started investing in the quick food chains (QSR). Thus QSR is expected to gain an upper hand in the market in the coming years